UTM Support for Recruitment Forms

What's in this article?

• What is UTM support?
• How can I configure UTM parameters?
• How can I report on UTM parameters?

What is UTM support?

UTM (Urchin Tracking Module) refers to specific parameters added to the end of a URL to track the performance of digital marketing initiatives and campaigns across various channels (like email, social media, or paid ads) using analytics tools like Google Analytics.

How can I configure UTM parameters?

Navigate to Settings > Forms > Recruitment > Share/Embed Form (next to the desired form process)

When UTM Configurations is enabled, admins will have the ability to add values for the following parameters:

• UTM Source (Pre-fills from Lead Source)
• UTM Medium (Pre-fills from Lead Source Detail)
• UTM Campaign
• UTM Term
• UTM Content

The link will contain all UTM parameters that have been entered.

When UTM Configurations is disabled, UTM parameters will not be utilized. 

How can I report on UTM parameters?

Admins can analyze UTM parameters in two ways.

1. Reports
2. Saved views on the Recruitment Dashboard

With each of these methods, the following fields will be utilized:

• lead_activity.utm_content
• lead_activity.utm_campaign
• lead_activity.utm_medium
• lead_activity.utm_source
• lead_activity.utm_term